From FYP to Fulfillment: How API Powers TikTok Shop & Marketplace Growth
A decade ago, most businesses focused on selling through their website, a few retail partners, or perhaps a single online marketplace. Today, the path to purchase looks very different. A customer might discover a product in their TikTok “For You Page” (FYP), complete a purchase through TikTok Shop, track shipping updates through a fulfillment provider, […]